Before joining MOJ I held the position of Senior Designer at Nottingham Trent University and was focussed on the digital requirements and project needs of the operations team. 

 

I was employed by the Digital Marketing & Creative Services department in February 2015 as Senior Designer to be a digital design consultant for a re-imagining of the university website. 

 

My first priority was to study and understand the NTU brand then translate this into a new digital design framework. This would need to engage our digital-savvy  audiences, retain the heritage of the universities history, be responsive to all device screen sizes and provide a scalable system for our considerable information architecture requirements.

 

I spent some time with the creative team, in order to  enhance my brand understanding and began to compile new digital style guides and page template proposals before proceeding to join the web project team to begin production. 

 

The site was launched successfully and I remain incredibly proud of  the innovation and coherence achieved in this product, it is an admirable piece of work to have been associated with. The look and feel that I devised for our digital product was also adopted across the majority of our other marketing channels: print, video, campus signage and display.

 

Post the site relaunch and moving forwards, a wide range of additions and enhancements to our digital product and portfolio were ongoing. Myself and the operations team continued to make iterative improvements, not only to user experience and user journeys but also to add new page designs and functions to the site and provide support for both long-term projects and also BAU requirements.

 

My responsibilities at NTU included:

 

Research- Study of brand values audience needs and projected marketing path forward for the university. Analysis of typical user journeys via direct user feedback, creation of audience personas, card-sorting and involvement with Information Architecture.

 

Analysis- Understanding high-level business requirements, information architecture and acceptance criteria, in order to generate successful functionality.

 

Interpretation- Taking my analysis and converting requirements into clear wireframes to communicate page contents functions and layout.

 

Visualisation- Converting high level wireframes into fully skinned design prototypes to inform implementation by developers.

 

User experience- Using audience empathy and UX skills to define a low friction and enjoyable user interface. Ownership of working towards an AA level accessibility design standard.

 

Art direction- Establishing and maintaining brand identity, typography and colour palette. Use of university and stock image libraries to illustrate proposals. Design and production of icon sets and infographics.

 

Concept framework- Production of full digital style guide to communicate look and feel, technical design and user interaction specifications across multiple device sizes.

 

Collaboration- Working with front end developers both in-house and remotely to assist correct implementation . Working effectively with NTU creative, video and photography experts, operations manager and content teams. Design consultant  for exterior agencies on our creative and technical rosters.

 

Proposal pitch- Presenting concepts and artwork to team members, heads of digital marketing and university executive team  to gain engagement, confidence and  sign-off on user experience and design.

 

Testing and tracking- Intensive user testing and QA of UI and UX across various browsers and devices. Using software systems to log and track bugs and improvements during user acceptance testing.

 

Agile player- Operating as a designer as part of across functional Agile team, using the KANBAN model of software delivery.

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SOME OF MY WORK FOR NTU

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A framework for staff and student services

Read the case study here (opens in a new tab)

https://www.ntu.ac.uk/studenthub (opens in a new tab)

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Bonington Gallery website

Read the case study here (opens in a new tab)

https://www.boningtongallery.co.uk (opens in a new Tab)

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